APPROACH
Passenger-Focused, Airline-Curated.
Determining the strategic framework for the 777X interior architecture presented an opportunity for collaboration and innovation. Boeing's goal was to preserve the core value proposition of the 777 while aligning the new cabin experience with a modernized design language. The Boeing Sky Interior, a cabin design language developed by Teague in collaboration with Boeing on the 787 program, had been extended across 737 and 747-8 cabin interiors after much fanfare with its 787 Dreamliner debut in 2009. The team distilled winning aspects of Boeing Sky Interior, key insights from years of airline and passenger research, and a refreshed set of design drivers to create an innovative cabin architecture.