Oman is exceptional in the gulf region. While other countries in the Middle East have made their mark conveying a sense of opulence through ornament, Omani design and architecture is characterized by a high degree of sophistication and restraint. In an industry that thrives on differentiation, this stark contrast proved an opportunity for Oman Air. In partnership with Teague and Collins Aerospace, the airline set out to design a holistic end-to-end passenger experience as beautiful, unique and varied as the cultural fabric of the Sultanate of Oman itself.
The design team was challenged to create an experience that purposefully reflected Omani culture and honored the country’s rich history, while at the same time offering modern conveniences to the airline’s guests.