Designing Airplanes for People.
As Boeing’s longstanding design partner, we worked hand-in-hand with their team to co-create a new airplane interior that would enable Boeing’s strategic vision for the future of commercial travel.
To create a cabin interior that would resonate with passengers and crew on a deep emotional level, Boeing undertook the most innovative, robust, and comprehensive research program in aviation history: a multi-year study that included extensive worldwide travel, in-depth discovery of cultural archetypes and unarticulated needs and workshops as well as benchmarking and survival studies. Ensuring passenger-focused research remained at the heart of the project, quantitative research was performed in collaboration with Teague at the Boeing Passenger Experience Research Center, which offered a mockup of an airplane’s interior cabin to test new ideas.