SOLUTION
A Thoughtful Approach To Every Customer Touchpoint.
Storyville’s flagship cafe in Pike Place Market extends from the brand’s culinary strengths and defines expectations of a differentiated experience. A thoughtful approach to every customer touchpoint culminated in a multi-purpose store layout integrating technology, community-driven design, and powerful brand story.
The coffee bar is the interior’s crown jewel, designed to emulate a coffee roasting machine—a nod to Storyville’s roots. A vector of traffic flow, the bar’s cylindrical form-factor, and unusually low height foster transparency between baristas and customers. The area below the counter is equally considered to ensure ease of movement for Storyville’s baristas and maximize space for under-counter storage. The structure’s modular design offers scalability for new retail locations.
A flexible customer journey accommodates online and in-store orders, sit-down and take-away customers, with a retail layout that enables intuitive ordering in-store via iPad or at the counter.
Reinforcing the circular pattern associated with roasting, the bar lighting dramatizes coffee-making craftsmanship. Elsewhere, warm, ambient lighting coupled with direct spotlight help define customer touchpoints, as well as visually intensify the colors, materials, and finishes that pay homage to the modern minimalistic aesthetic of the Pacific Northwest. The use of wood, leather, steel, and other natural elements throughout communicate quality with a deep connection to craftsmanship—two key pillars of the Storyville brand.
Detail-obsessed, the team expanded Storyville’s retail concept with the design of a full coffee system product line. The collection strengthens the brand’s “ritual” narrative with tangible and sensory indicators of exactness, exceptional fit and finish, and an obvious dedication to designed experiences. Showcasing Storyville’s signature blend, twelve individual products take the art and craft of making that perfect cup from start to finish, merging beauty, utility, and ritual.
