Air Tahiti Nui | Passenger Experience
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As part of a fleet renewal strategy linked to its 20th anniversary, Air Tahiti Nui partnered with Teague to create an immersive end-to-end experience designed to connect passengers to their island destination.
APPROACH
To kick things off, the design team set out on immersive, on-site excursions that set the tone for the project and provided a wealth of inspiration. Absorbing firsthand the textures of the mountains, patterns found throughout the country, and the shades of the ocean ensured that our design was not only beautiful, but well-informed and aligned with Air Tahiti Nui's vision.
The anchor of the experience is the emblematic use of the tiare mā’ohi: the national flower of The Islands of Tahiti. In a brand redesign led by FutureBrand, and together with Tahitian artist Alexander Lee, the unique yet iconic flora permeates the cabin, and creates an emotional and elemental connection between Tahiti, its people, and the airline’s passengers.
Every story needs a powerful way to set the scene, and for Air Tahiti Nui, the stage is set through their livery design. A delightful salutation for travelers, each traditional symbol, or tatau, in this thoughtfully woven design combine to tell the story of island living.
The tatau design sweeps across the plane’s exterior punctuated by the organic form of the tiare flower and water ripples on the tail, radiating a presence that differentiates this fleet from the competition.
With a bright, colorful design and iconic ornate pattern filled with symbolism, Air Tahiti Nui’s 787s will certainly capture the imagination of travelers across the globe.
Jonny Clark
TheDesignAir
