Challenge

Revolutionize the workday.

For decades, our professional lives have been tethered to screens. Laptops, smart phones, and tablets are standard office fare, and their finite displays and keyboards define our experience of work—fumbling between open tabs, or contorting our fingers into QWERTY shapes. Spatial computing offers an alternative model, with wearable devices that seamlessly overlay their interfaces onto the environment. As this technology advances, VR/AR could be the productivity disruptor, upsetting the longtime symbiosis between work and the 2D. But where Macbook and iPhone hardware excel in their elegance and mass-appeal, headset design has been notoriously difficult to get right, often regarded as a niche device for enthusiasts.

In the field of VR software, Immersed had already cemented its position as a leader, with an eponymous productivity app that boasts over 1.2 million unique users. However, spotting an opportunity to address long-standing gaps in the VR hardware market, Immersed chose to pursue headset development for the first time and embrace a holistic ecosystem approach to their products. As a start-up with a focused team of highly-skilled software engineers, competing with industry behemoths like Apple and Meta would be no easy task. To execute their vision, Immersed tapped Teague as their design and development partner. The concept: a next-generation VR headset that will revolutionize and humanize the way we work.