SOLUTION
Making the vision actionable and manageable.
Equipped with the research and workshop outputs, we got to work on the roadmap. This involved hypothesizing major shifts in the way freight was transported by rail as different waves of technology and connectivity came online. Railroads (in collaboration with GE Transportation) possess a great foundation of management experience and supporting technology that could see them move into the future we proposed. Teague predicted the industry will move through the stages of “Instrumentation” of our environment, “Permission” in regard to the sharing of data, “Orchestration” amongst companies, “Automation” of rote processes and new roles for the workforce, and lastly “Revolution” that sees as yet unimagined forms of freight transport come online.
The key to the roadmap was that it back casted to GE Transportations current set of products. Highlighting how their company evolves to create the underlying technology that users in the new stages we predicted. This made this future vision actionable across the different business units of GE Transportation and is the reason that the roadmap is still being used today to organize and prioritize innovation.