KEY INSIGHT
The Value of Design.
Collins Aerospace | Essence Inserts Collection
Services
- Market Research
- Trend Research & Analysis
- User Research
- Future Studies
- Design Strategy
Industries
- Air & Spacecraft
Capabilities
- Research & Strategy
- Product Design
- Mechanical Design
- Systems Design
- Interaction Design
- User Interface Design
- Digital & Physical Prototyping
Committed to delivering the best products to their airline customers, Collins Aerospace partnered with Teague to reimagine the airplane galley—aiming to create a first-of-its-kind collection of products that functioned as one advanced, integrated system.
Challenge
Time for Change.
Since the introduction of the modern airplane galley in the late 1960s, monuments have seen little change. In 2010, backed by new industry developments, technologies, and emergent trends, B/E Aerospace (now Collins Aerospace) made a bold move to redefine the galley space. Already a leading manufacturer of aircraft passenger cabin interior products, they set their sights on embracing innovation to improve the crew experience, lower airlines cost of ownership, and maintain category leadership.
APPROACH
Challenging the Status Quo.
The team began with an extensive research activity involving strategic customers to solicit inputs on design concepts, functionality and advanced technologies, and to further understand user behavior. Armed with the knowledge gained through research, the team began to explore shape, colors, materials and finishes that led to a distinct design language that diverged from the technical aesthetic that previously dominated the inserts category.
The new design language, leaning toward organic forms and clean lines, inspired modern design details that would become distinct to the brand. Creating full scale, functional models brought the Essence product line to life in a real world environment for testing and validation, ultimately leading the team to a solution that not only met the design requirements and program objectives, but also challenged the thinking common to the category by proving viable possibilities outside the familiar.
