Competing With Industry Giants.
The Segway brand has long been synonymous with innovation in personal mobility. Since being acquired by Ninebot, the company that supplies electric scooters to Lime, Spin, Lyft, Jump, and others, Segway has committed to developing smarter, greener short-distance transportation vehicles, taking its first steps back into the North American consumer market in 2019.
We were eager to work with a trusted American design company. Teague was best equipped to face the design challenge with us. — Segway
To make the transition from a manufacturer of micro-mobility devices to personal transportation vehicle leader, Segway turned to Teague to help transform their brand and facilitate a bold leap into the powersport vehicle market. Our team’s challenge was to develop a fleet of off-road powersport vehicles that had the aesthetic appeal and performance capability to compete as a world leader in utility—and to do it in collaboration with a team nearly 6,000 miles away, in just four months.