A City in the Sky.
China Eastern | Passenger Experience
Industries
- Air & Spacecraft
Deliverables
- Experience Design
- Interior Design
- Market Research Report
- Storytelling Video
The only major airline based in Shanghai, China Eastern partnered with Teague to capture the city’s distinct East meets West sophistication within its A350-900, B777-300ER and B787-9 cabin interiors.

Challenge
Distinctly Different.
One of just three major airlines operating in Mainland China, China Eastern Airlines serves nearly 80 million travelers each year. Looking to enhance the competitiveness of their trans-pacific routes and support a new growth strategy rooted in international expansion, the airline invested in a new interior cabin design with a goal to emerge from the shadow of its large Asian competitors with a world-class passenger experience all its own.