Woman sitting in low lit room with dark glasses and a white and red cane sitting in front of a smart speaker

Why accessible design is essential for AI innovation.

Sarah Murray | Creative Director

Sarah Murray

Sarah is a seasoned designer known for creating powerful experiences that fuse research and human-centered design.

Accessibility has always been a driving force for innovation, reshaping industries and solving problems that seemed insurmountable. A prime example is the introduction of graphical user interfaces (GUIs) in the 1970s, which made computers more intuitive and user-friendly. What began as an accessibility feature became a fundamental shift in usability for everyone.

Today, accessibility continues to redefine what’s possible—especially when paired with artificial intelligence (AI). Together, they can address stubborn challenges that have long hindered progress, paving the way for more inclusive, efficient, and innovative solutions. Let’s explore three critical problems that accessible design and AI are uniquely equipped to solve.

Problem #1: The Sea of Sameness

In the pursuit of efficiency and profitability, many products today look and function alike. Companies often avoid originality because it’s seen as risky and expensive. This cautious approach stifles innovation and limits the development of assistive technologies, which are often deprioritized as niche or unprofitable.

Accessible design challenges this status quo by reframing the design process. By starting with the needs of individuals at the margins—those with disabilities—we unlock new perspectives that can inspire solutions for everyone. Consider how designing for wheelchair users led to curb cuts, which now benefit parents with strollers, cyclists, and delivery workers. This is the essence of accessibility: solving specific challenges in ways that have universal applications.

By combining accessible design principles with AI, companies can break free from the cycle of sameness and deliver products that stand out—not just visually but functionally.

Generative AI amplifies this potential by making experimentation more affordable and efficient. Designers can rapidly create visual prototypes, reducing the cost and time associated with traditional testing. For example, a team developing a new wearable device might use AI to simulate how it performs under various conditions, including scenarios informed by accessibility insights. This iterative process not only drives creativity but also ensures that more inclusive designs make it to market.

By combining accessible design principles with AI, companies can break free from the cycle of sameness and deliver products that stand out—not just visually but functionally.

Problem #2: The Privacy-Personalization Paradox

Modern technology often forces users to choose between privacy and personalization. Most systems require unique logins, profiles, and settings that must be manually adjusted, creating frustration and inefficiency—especially for people with disabilities, who have the added chore of scouring settings to adjust each platform to meet their needs.

AI offers a way to resolve this paradox. Emerging tools like biometric continuous authentication eliminate the need for passwords while safeguarding personal data. Imagine logging into a system with a universal credential that respects your privacy and remembers your preferences. For someone who relies on accessibility features like closed captions or high-contrast modes, these settings would automatically apply across devices and platforms.

This seamless integration isn’t just convenient; it’s transformative. By removing barriers to personalization, AI enables more inclusive experiences without compromising security. The result is a system that respects individual needs while delivering the flexibility and ease-of-use modern users expect.

Problem #3: Voice UI’s Growing Pains

Voice interfaces promised to revolutionize how we interact with technology, but the reality has been less impressive. Many systems remain clunky, error-prone, and slow, falling short of usability standards. For users with visual impairments or mobility challenges, these shortcomings are more than inconvenient—they’re a barrier to accessibility.

As AI continues to advance, voice UIs have the potential to become intuitive, reliable tools that truly deliver on their promise.

The issue lies in how current voice UIs are designed. Most rely on rigid, Boolean logic to interpret commands, making them ill-suited for the complexities of natural language. AI-powered small language models (SLMs) offer a solution by understanding context and adapting to user input dynamically.

Imagine asking your smart assistant to “turn off the lights, lower the thermostat, and play a relaxing playlist.” Instead of processing each command individually, an SLM can handle the request holistically, executing tasks efficiently while accounting for potential errors. This level of functionality not only improves accessibility but also makes voice interfaces more appealing to a wider audience.

As AI continues to advance, voice UIs have the potential to become intuitive, reliable tools that truly deliver on their promise—transforming accessibility for those who need it most while enhancing usability for everyone.

Accessibility: A Catalyst for Innovation

These examples challenge the outdated notion that accessibility is a costly add-on. In reality, accessible design is a powerful driver of innovation and a smart business strategy. By prioritizing inclusion, companies can expand their market reach, enhance brand loyalty, and lead the charge in human-centered design.

In reality, accessible design is a powerful driver of innovation and a smart business strategy.

The intersection of accessibility and AI is where creativity thrives. It’s where businesses can tackle long-standing challenges, differentiate their offerings, and create solutions that benefit all users—not just a select few. This isn’t just about designing better products; it’s about building a future that’s more inclusive, equitable, and innovative.

Accessibility fuels progress. When paired with AI, it has the potential to redefine industries, transform lives, and create technologies that truly serve humanity.