Storytime, Enhanced.

Google | Read Along with Disney

Services

User Research
Trend Research & Analysis

Voice User Interface Design
User Testing

Industries

Artificial Intelligence & Machine Learning
Connected Products & Devices

Capabilities

Digital Prototyping
User Interface Design
Concept Design

Google and Disney partnered with Teague to innovate on, and enhance, the traditional reading experience with the magic of AI.

CHALLENGE

Innovating a Tradition.

Several years ago, Disney Publishing challenged themselves with a question: how to innovate on the traditional parent/child reading experience without distracting from the invaluable core of the experience itself - the shared focus on a physical book.

The team built several early prototypes of a responsive audio soundtrack designed to play music and sound effects in concert with the parent’s reading. Play-testing of these early experiences was received with great excitement. However, it gradually became clear that without the right partners, the substantial technological requirements of the “Read Along” experience would be prohibitive at scale.

In early 2018, Disney began collaborating with Google to further refine and develop the concept for the Google Home platform. Google expanded the collaboration, bringing in Teague for further refinement of the design and UX. Together, the teams quickly explored, iterated, prototyped, tested and refined what ultimately became the Read Along with Disney experience for Google Home.

SOLUTION

Bringing Tales to Life.

Read Along with Disney is a Google Assistant-based action that adds magic to story time with Google Home. In this groundbreaking audio experience, families can enjoy augmented reading adventures with the world’s most beloved characters. Compatible with over a dozen Disney Little Golden Books, your adventure starts by simply saying, “Hey Google, read along with Disney.”

As you read aloud, Google Home brings your narration to life, augmenting it with property-specific music and sound effects. As story time with children is often not linear, Read Along with Disney is designed to conform to your journey. Skip ahead, go back, repeat a page, or even take a break; your Google Home will automatically adjust to where you pick up and leave off, cueing background music while idle.

Due to its natural interface, kids are interacting more and more with AI assistants via in-home devices. Oftentimes, the increasing level of technology present during childhood development is associated with negatives, such as stunting imagination or interfering with face-to-face interaction. Read Along with Disney instead promotes positive interaction, leveraging AI to offer enriching and engaging experiences for children and families, thus bringing them closer together through technology. Read Along with Disney represents a best-in-class example of an opportunity space that leverages the unique qualities of VUI and AI, while simultaneously stimulating a child’s creativity, and kindling nostalgia for caregivers.

APPROACH

Harmonizing Magic and Technology.

One of the guiding principles of the design work was that story time is a sacred, intimate moment shared between caregivers and children—one that is already inherently meaningful and compelling. Thus it was critical that any additions to the reading experience not detract from the core book-focused experience. Any concepts that involved third-party interactions—such as conversation with the Google Assistant, or concepts that added meta-narrative content—such as trivia, were abandoned. Throughout testing, the requirement to make the interactions as transparent and minimalist as possible became manifestly clear.

Together, we utilized a “thinking through making” approach that put a premium on creating prototypes as quickly as possible in order to test and iterate concepts. The Disney team took repeated trips to an on-site daycare facility to iterate concepts in a live environment. A few hundred miles north, Teague designers hid behind couches in our own testing spaces, triggering sound effects and music as parents and children read aloud.

This testing surfaced a delightfully unexpected use case. With the supporting music and sounds empowering them to embrace the drama of storytelling like never before, parents felt more encouraged and excited to act out the narrative. When reading the same story for the umpteenth time, this support and breath of fresh air was a welcome one to help caregivers combat book fatigue.

The initial expected scenario was to experiment with the caregiver reading to the child. However, as trials progressed, we began to see children proactively wanting to read on their own or to other children. The experience of Read Along with Disney was engaging enough that children jumped at the opportunity to become the storyteller, creating the magic as they read.

Our fundamental and straightforward approach to prototyping also allowed for the design of the system to be quickly refined. Video of the test sessions—with both parents and children alike enjoying the experience—proved to stakeholders across all teams the validity of the concept.

RESULT

From Simulation to Store Shelves.

Within the year of completing our project with Google and Disney, the product was released in Barnes and Noble, Target, and Walmart stores nationwide, supporting over a dozen Little Golden Books and garnering five-star reviews across the board.

Read Along With Disney for Google Home was also named a finalist in for User Experience by Fast Company's 2019 Innovation By Design Awards.

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