Purposeful Prototyping: A guide for strategic product development.

The Purposeful Prototyping guide offers a structured approach to help your team determine the right type of prototype for your product, experience, or idea. Use the included worksheet to answer key questions, like how users will interact with your product, what features need testing, and what level of fidelity is required.

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Prototyping is a critical early step in product development because it allows you to test ideas quickly, gather valuable feedback, and avoid costly mistakes down the line. It de-risks your development process by validating assumptions early, ensuring you're building the right product for your market before diving into full-scale production.

In this guide, get the foundational information your team needs to create purpose-fit prototypes, including:

  • A breakdown of the three prototype categories and fidelities
  • A list of questions that each fidelity of prototype can answer
  • Insight on the business value of effective prototypes
  • A helpful worksheet that can be printed and used to facilitate team meetings and align your product team