A quick, structured way to choose the right prototype for your product or idea—plus a worksheet to help you test what matters most.

Prototyping is a critical early step in product development because it allows you to test ideas quickly, gather valuable feedback, and avoid costly mistakes down the line. It de-risks your development process by validating assumptions early, ensuring you're building the right product for your market before diving into full-scale production.

In this guide: foundational tips to help your team create purpose-fit prototypes, including:

• A breakdown of the three prototype categories and fidelities
• A list of questions that each fidelity of prototype can answer
• Insight on the business value of effective prototypes
• A helpful worksheet to align your product team