Insights & News

Perspectives, provocations, & happenings.

Explore our latest thinking, writing, concepts, events, and news.

Teague Off World Explorer

Space & Defense

New-era astronauts: future space explorers & the off-world workforce.

Discover nine unique personas that represent current and potential target customers for future space missions.

Four men working in large scale 747 mockup

Aviation & Airlines

Three reasons your product needs a prototype.

Electric scooter dock lit at night

Mobility & Transportation

Electric scooters are badly designed. Here’s how to fix them.

Vertiport outside the city of Seattle for future flying taxis

Mobility & Transportation

Five ways flying taxis will differ from air travel today.

Astronaut helmet displaying lit icons for future jobs in outer space

Space & Defense

Surprising jobs from the space workforce of the future.

Architectual drawing in black and white

Products & Services

Virtualizing the homebuying experience.

Movie Night Blog

People & Process

What will happen to our lockdown-inspired movie night.

Innovation Playbook

Aviation & Airlines

A playbook for creating sustainable innovation.

Figure of a person using cross walk

Mobility & Transportation

Five fixes for mobility.

Grave stones featuring the names of dead brands

Products & Services

Survival skills for digital disruption.

Illustration of women imagining the future of online retail

Products & Services

Reimagining retail in the time of coronavirus.

Airplane wing surrounded by fog

Aviation & Airlines

Insights to accelerate our return to air travel.

Avatars attending Apple's WWDC2020

Products & Services

Reading between the lines at WWDC 2020.

Figures seated in airplane under AirShield cabin safety device

Aviation & Airlines

In air travel, social distancing is not enough.

Man sitting alone in an airport at the gate

Aviation & Airlines

Airline survival is based on passengers coming back, asap.

Airplane cabin with welcome message on seat back screen

Aviation & Airlines

How insights from outside aviation will shape a new passenger experience.

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