Challenge
The future of mobility.
A future driven by connected mobility is coming, and for both automobile manufacturers and consumers alike, this new reality will fundamentally change our neighborhoods, our cities, and our world. But how can car companies comprehend and prepare themselves for a future where technological advances and the impact they have on our society will be increasingly transformative?
Toyota partnered with Teague to answer questions critical to the future of mobility, including:
- What will urban transportation look like as digital technologies advance?
- How will it feel for people, and how will they make transportation decisions?
- What aspects of foreseeable change will have the greatest impact on people’s mobility choices?
Together, we developed a vision of mobility in the United States in 2030, to frame and communicate fundamental ideas for realizing Toyota’s preferred future.