A Cohesive Concept.
With Poppi the goal was to create a cohesive concept for a future airline. To do this, we organized our design innovations around three guiding principles:
- Love Over Loyalty: Making Poppi worthy of passenger affection.
- Membership Matters: Creating a business model that goes beyond fare-based transactions.
- Know the Journey: Designing touchpoints tailored to unique moments in the passenger journey.