A Cohesive Concept.
With Poppi the goal was to create a cohesive concept for a future airline. To do this, we organized all of our design innovations around three core principles:
- Love Over Loyalty: Making Poppi actually worthy of passenger affection.
- Membership Matters: Creating a business model that goes beyond fare-based transactions.
- Know the Journey: Designing touch points tailored to unique moments in a passenger’s journey.