It’s late at night and you are still up trying to fit a week’s worth of wardrobe into a tiny roller-bag. Remember fighting to stay awake as you were stuffing all your belongings in a regulation-size carry-on? Lugging it across the airport; half-unpacking it for TSA; waiting endlessly in line for every single passenger to board and stow their myriad bags; hoping there would still be overhead room by the time you boarded; then heaving your own bag up and cramming it into the limited remaining space in the bin? Or maybe you got saddled with an unexpected baggage fee because the regulations change every five minutes and depend on the type of ticket you purchased? Yeah, me too. Now picture this: sailing through the airport with nothing more than a purse with your toothbrush, wallet, phone, and maybe a trashy magazine. You move swiftly through security, board in a matter of minutes, and when you get to your destination—here’s the best part—there’s a custom wardrobe waiting for you in your hotel room tailored to fit and ideally suited to your location. Think I’m dreaming? Read on.
How a Fashion Revolution on the Ground Will Change the Way We Fly.
Bernadette Berger | Bernadette Berger
Baggage drags down boarding times and the passenger experience. It’s clear there’s a problem. So what's the solution? No bags.
In the next five years airline baggage-fee revenue will plummet while the convenience of local, high-fashion clothing goes mainstream.